Letter from the designer
Hi. Cody Jensen here. These graphic standards are over a decade in making. In 2009, I created the first City Church logo in the middle of a staff meeting as we discussed the vision and future of the church. This set City Church’s tone and branding for the next 10 years. In 2020, after a four-year soul-searching journey from coast to coast, God brought me back to City Church with a new vision.
I witnessed the true transcendent power of art. The aesthetic philosophy of simplicity and excellence carried out to scale, confirming and deepening my natural instincts. I consumed fine art, street art, architecture, performance, and tuned my eyes to the beauty of all things as we co-create with the Creator of the Universe to bring about the garden city of the future.
I take form, beauty, excellence, and art as seriously as I take my faith because they are inseparable. I am called to be an Artist and a Maker and if you are reading this I challenge you to join me in finding no line meaningless, no word trivial, no color or shape or image without considered thought.
A simple guideline for how to think about our brand: City Church is not a business. We are a cultural institution. We don’t take inspiration or guidance from the business world, entrenched in a visual standard built on a foundation of market manipulation for its own gain. We don’t take inspiration from churches that build their identities on the foundations of business philosophies. City Church is instead a cultural and civic institution. We take inspiration and visual guidance from the non-profit world of charities, museums, libraries, schools, civic and public institutions, and arts and culture organizations.
Thank you for referencing this guide as you carry out the voice of City Church. If you can’t find what you
are looking for in this document or need additional assistance please email design@citychurchtulsa.com.
Grace and peace,
WHAT IS A BRAND
City Church Tulsa
It’s words.
It’s images.
It’s experiences.
Ultimately, a brand is a gut feeling. As City Church grows, it is of the utmost importance that our media, art, and communication create impressions that draw people into the church and, ultimately, a relationship with Christ.
These guidelines are not just a bunch of rules. They are a set of principles and standards that help our staff, volunteers, and contractors communicate our mission clearly and consistently.
WORDMARK
City Church Tulsa
Our Wordmark
The City Church logo is simple.
The words City and Church in title case, stacked,
left-justified and perfectly kerned in a sans serif font called GT America Bold designed by Grilli Type.
Our design philosophy is great design is not complete when there is nothing left to add but when there is nothing left to take away.
The City Church identity is a seal of approval and a promise of excellence. You represent City Church
every time you use the brand.
Whether seen on screen, in print, or on apparel, the logo is stable and unchanging. The identity can only make a positive impact if used consistently
and correctly.
WORDMARK Spacing
City Church Tulsa
Wordmark Spacing
The City Church logo doesn’t have many size requirements. Being a vector file, it can scale very large or small without losing any quality. It will work well from anything like business cards all the way to large scale banners and signage.
How small can the logo be?
Our logo needs to be legible at all times. If it is sized too small, the shapes and negative space will blend together. For this reason, we require the logo to be at
least ½” wide.
Clear space
In order to make sure the logo is always legible and noticeable, allow clear space around the perimeter of the logo of the logo that is, at a minimum, the size of
the “C” in City Church.
LOGOMARK
City Church Tulsa
Our Logomark
At City Church, our logomark is more than just a design; it’s a visual theology that communicates our core beliefs.

Crafted as an abstracted orthodox cross, the symbol honors ancient Christian traditions while addressing contemporary spirituality. The cross is composed of seven dots in 5 colors, each serving as a deliberate representation of our five Kingdom foundations:
Gospel, Identity, Community, Mission, and
Spirit-empowered.
The central pink dot symbolizes the Gospel, the heartbeat of our faith, placed at the heart of Christ.

Flanking the vertical axis are the arms of Christ: the right arm, green for Identity, reaches toward Saint Dismas; the left, blue for Mission, extends to the Impenitent Thief. These embody the dual calls of Christ to personal transformation and outreach.
The three yellow dots that form the head and body signify Community, reminding us of the Trinitarian community of Love that we know as God. 

Finally, the footstool of Christ is red, marking our Spirit-empowered journey as believers. Together, these elements form a narrative of faith, inviting all to explore and partake in our community’s shared values.
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